Wednesday, June 18, 2008

FASHION MEGA EVENTS



Lahore is also becoming the centre of limelight because of its emerging versatile fashion extravaganza and ramp or cat walks. Lahore offers the ravishing environment and tasteful audience that is an ingredient for a successful show. The venue ranges from old and traditional landmark buildings of Asif Jaah and Usaf Salli’s havalies in the interior Lahore and the famous gardens or the fort itself to new age, modern and elite hotels like Pearl Continental, Avari, Royal Palm & Country Club, Gym-Khana and numerous other event complexes. Such places not only cater to the needs of large gatherings but also provide suitable platform for international fashion events too. For example, recently Lahore hosted the International Fashion Week in 2007 at Royal Palm and Country Club where designers from all over the world participated and displayed their latest collections over a whole week. It integrated live musicians, celebrity guests and lavish galas too. It was great prestige and honor for Lahore to host such a mega event

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